Generations of building family farms from the rough hillsides had taken a toll on the bodies of the poor folks around Campton, in the Eastern Kentucky mountains. Years of strained muscles and aching joints became tradition, an unintended addition to the colorful heritage passed from their ancestors.
Places like Australia, perceived as an exotic place of faraway comfort, one without pain, only existed as storybook fantasy in the toilsome hollows of Eastern Kentucky. Despite the continued hurting of worn-out bodies, the dream of a time and place without pain lived on within their hope of a better tomorrow.
In 1997 the empathetic Maddox brothers of Campton introduced the pain relief cream that fittingly became known as Australian Dream. The dream of pain relief finally became a reality for the folks, not on the shores of a faraway place or from within a glass building of big pharma but among the hills of home.